PELATIHAN PENYUSUNAN CAPTION PRODUK ONLINE

Abstract

Online marketing activity is not enough only with product brands and photos. Product captions are needed so that consumers are more interested in the products offered. However, the problem faced by online merchants was the difficulty in making product captions. Therefore the aim of this program was to provide knowledge and training on how to make product captions. By using material exposure, discussion, and practice of making product captions, the results of the training showed that the program partners had the ability to make product captions more dynamically and interestingly.