STRATEGI KOMUNIKASI DALAM PEMBENTUKAN CITRA (IMAGE BUILDING) KOMUNITAS GRAVINCI MATARAMAN

Abstract

The aim of the Gravinci Mataraman car community was to see if the community's communication strategies were able to build the community image. The method used was interviews, observation, and documentation. This activity involved the organizational structure such as the chairperson, the members, and the public relation officers of the community. The Gravinci Mataraman car community built its image by drinking coffee together in different places once a month, doing social services such as helping disaster victims, and always updating its activities on social medias, namely Facebook, Instagram, and Youtube. Besides, the members of the community socialized themselves as well as possible so that they were accepted by other people on the road and in society.